Forget your dusty Nintendo 64s – BLACKPINK's "THE GIRLS" music video rewrites the rules of arcade gaming, transforming it into a neon-drenched playground for girl power and fierce choreography. Released in 2023 as part of the BLACKPINK THE GAME soundtrack, the video is a high-octane explosion of retro aesthetics, infectious energy, and the group's trademark sass, proving that girls don't just play games, they own them.

Pixelated Perfection:

From the opening pixelated 8-bit intro to the vibrant arcade cabinet backdrops, "THE GIRLS" embraces retro gaming with unapologetic glee. Each member shines in her own customized gaming world: Jisoo, the queen of rhythm games, dominates the dance floor; Jennie, the arcade ace, reigns supreme on classic fighting games; Rosé, the vocal powerhouse, belts out high scores on a karaoke machine; and Lisa, the rap goddess, lays down rhymes as slick as her pinball prowess. This playful juxtaposition of modern idols and vintage aesthetics creates a unique visual treat, one that's both nostalgic and utterly fresh.

Choreography That Blazes:

BLACKPINK is known for their intricate and powerful dance routines, and "THE GIRLS" is no exception. The choreography weaves seamlessly through the virtual landscapes, with each member showcasing her individual style while maintaining perfect synchronization. Whether popping and locking in pixelated streets, dominating dance-offs in neon nightclubs, or slaying monsters in fantastical arcade cabinets, their moves are sharp, explosive, and impossibly cool.

A Soundtrack to Girl Power:

The song itself is a catchy anthem of female empowerment. The lyrics, a mix of Korean and English, celebrate being a girl, owning your individuality, and conquering any challenge head-on. Lines like "Girl, play your own game, break the rules" and "We can do anything, yeah, on fire" pulsate with the group's signature confidence, encouraging listeners to embrace their inner badass and rewrite their own narratives.

More Than Just a Music Video:

"THE GIRLS" is more than just a visually stunning music video; it's a statement. It breaks down stereotypes about gaming and girl groups, showcasing female power and athleticism in a playful and empowering way. The video's success, with millions of views and widespread acclaim, demonstrates that there's a huge appetite for content that celebrates individuality, diversity, and female agency, all wrapped up in a pixelated package of pure fun.

A Legacy of Innovation:

BLACKPINK has consistently pushed boundaries and redefined expectations for K-pop, and "THE GIRLS" is another testament to their innovative spirit. The video doesn't just tap into nostalgia; it reimagines it, creating a vibrant and modern interpretation of retro gaming culture. This willingness to experiment and surprise is what keeps BLACKPINK at the forefront of the global music scene, ensuring that their music and visuals continue to captivate audiences worldwide.

So, grab your pixelated joystick, crank up the volume, and let BLACKPINK guide you through the neon labyrinths of "THE GIRLS" music video. This isn't just a song; it's a celebration of girl power, retro aesthetics, and the unbridled joy of breaking the rules and playing your own game. The game has changed, and BLACKPINK is in the lead, showing us all how to conquer every level with fierce fun and electrifying energy.



BLACKPINK THE GAME - ‘THE GIRLS’ MV

If you with it then I’m with it get it started
Got no time for no itty-bitty parties
See the numbers and it’s already charted
Run it up run it up ah woo

See the see the black rims pink headlights
Bring the bring the bags in yah they all mine
Diamond plated names bouncing on our necklines
Light it up light it up uh woo

Vroom vroom better get out of the way
Comin’ through through everybody know the name
Hear the boom boom bout to hit you with the bass
From the front to the back
I’ma put it in your face

Live fast, we do it like that
And we don’t lie, we born to be mad
Better come right or never come back

Don’t mess with the girls
With the girls, with the girls

Stop sign we’re burning it down
Better watch out, we coming in loud
BANG BANG
Just playing around
Don’t mess with the girls
With the girls, with the girls

Mess with us you messed up
You so messy, dress up
Catch up, pedal to the metal get it rev up
You never, we now and next up
BP on repeat, we heat like tiki, waikiki
Really believe you can beat me?
Believe me we be like ㅋㅋ
Take it easy, take a breath
You mess around, we make a mess
Say less yes that ain’t just a flex
Paved the way and busted left
If we left there’s nothing left
But the rest, what a mess

Live fast, we do it like that
And we don’t lie, we born to be mad
Better come right or never come back
Don’t mess with the girls
With the girls, with the girls

Stop sign we’re burning it down
Better watch out, we coming in loud
BANG BANG
Just playing around

Don’t mess with the girls
With the girls, with the girls

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